South Orange Downtown

The South Orange Village Center Alliance (SOVCA) DBA South Orange Downtown is the not-for-profit management entity of our village's Special Improvement District. Founded in 1991 as Main Street South Orange, the organization is run by an Executive Director and a volunteer board of directors made up of property owners, business owners, residents and other stakeholders. We are not a part of the South Orange Village government but work closely with elected officials and Village staff as a separate 501(c)3 non-profit organization.

Staff 

The goal of South Orange Downtown is to strengthen the district for all our stakeholders. Our work includes supporting existing businesses and recruiting new ones to improve our retail mix, guiding entrepreneurs, producing events that complement existing stores and services, making the Village Center cleaner, safer, and more pedestrian-friendly, and helping our governing body manage new development while preserving the attractive architectural legacy of the downtown area.

Leadership

The South Orange Downtown Board of Directors meet on the 3rd Wednesday of each month at 8:30 AM via Zoom and the public is always invited to attend.

South Orange DOWNTOWN Board of Directors

Amelia Cruz-Holder, Property Owner (Chair)
Tatiyana Lofton, Property Owner (Vice-Chair)
Hannah Zollman, Resident (Treasurer)
Aaron Tappen, Business Owner
Edith Villavicencio, Business Owner
Maura Hargrave-Kerns, Business Owner
Sheldon Pinto, Business Owner
Brendan Gioello, Resident
Victoria Duncker, Resident
Claudine Baptiste, Property Owner
Daniel Garcia-Pedrosa, Property Owner
Lana Rogachevskaya, SOPAC Representative
Matthew Borowick, SHU Representative
Mark Hartwyk, SO Parking Authority Representative
Bobby Brown, Village Trustee Representative
Julie Doran, Deputy Village Administrator